Seat sales bucks industry trend
Seat bucked the downward trend in the industry by selling a similar amount of cars in February 2011 as the same month last year.
According to data released by the Society of Motoring Manufacturers and Traders (SMMT), Seat sold 820 cars in February, a similar figure to 2010’s February total. Seat’s market share in February was steady at 1.29%.
However, 2010 figures were bolstered by the scrappage scheme, which offered discounts of up to £2,000 on new cars when an older model was traded in.
The total amount of Seats sold in the UK in 2011 is 3,220 units, a small increase over 2010’s registrations despite overall UK new car sales dropping by 7.7 per cent across the industry.
Seat’s 2011 market share was up slightly over 2010’s figure until the end of February.
Seat will expect a stronger March, with a new 2011 registration plate change, while the Spanish brand has four new models due out in 2011.
These include a new Seat Leon hatchback and a refresh for the Seat Exeo range.
Seat also launched a four-wheel drive version of its new Seat Alhambra seven-seat MPV at the Geneva Motor Show in March alongside a new compact crossover concept, the Seat IBX.