Seat prepares for product offensive
Seat is bracing itself for a busy year with four new models set to hit the market over the next 12 months.
The period is set to be the Spanish manufacturer’s biggest product offensive ever as it looks to share the burden placed on the Ibiza hatchback.
At present the Ibiza generates more than 50 per cent of sales for Seat and according to James Muir – president at Seat – certain models have not fulfilled their potential.
As a result the latest Leon model will be available in three- and five-door variants as well as an estate version for the first time. This versatility should help the Leon appeal to more consumers.
The Exeo was Seat’s first saloon in the UK and an updated model will be released sometime this year. After the Ibiza and the Leon the Exeo saloon is Seat’s best selling model and the Spanish manufacturer hopes the latest iteration can pick-up more sales than ever.
At Geneva Seat debuted an SUV – which would be the first in its history – in the form of the IBX concept.
SUV sales have been steadily increasing over a number of years and the prospect of a Seat SUV seem more likely on the back of Muir’s comments:
"I believe an SUV is something the brand needs and we need to get away from having concepts that are just flights of fancy because that gives us credibility issues."
In the UK, Seat is aiming to improve its sales from 35,000 to 60,000 in the coming year – the equivalent of a three per cent market share.
Another priority for the company is to expand and become more prominent outside of Europe.
"Ninety per cent of our sales are in Europe and we have to be a global brand to make full use of Martorell," said Muir.