Kia smashes UK annual sales record
Kia sold a total of 56,114 cars in the UK over 2010 - smashing its previous best performance and recording a new market share record of almost 2.8 per cent.
A range of new models – including the Soul and Venga – and fully-transferable seven year warranty helped Kia to the sales records, along with the tail end of the UK scrappage scheme.
The Korean brand performed even better in the valuable retail sector, where it posted a market share of 4.1 per cent share.
Sales Director Yaser Shabsogh said: “2010 has been another astounding year for Kia and its dealers – despite the ending of the Government-backed scrappage scheme in the spring. It is clear that good value and quality products have bucked the trend and that has allowed us to pass 2009’s record total of 50,636 vehicle by a very strong margin.
“Increasing our total sales volume by 11 per cent compared to 2009 is astounding in itself, but to do that when the overall UK market is only up by nearly two per cent is even more remarkable.
Core models like the of cee’d range of C-segment models and the smaller Picanto have been boosted by the all-new Sorento large MPV and Venga mini MPV, while the all-new Sportage crossover has a lengthy waiting list.
Kia’s total 2010 sales were led by the Picanto which found 16,451 new homes during the year.
The European-built Kia cee’d range recorded 13,408 sales, while the company’s top five was completed by old and new Sportage models with sales of 5,618; the new Venga with 3,796 units sold; and 3,704 Sorento models registered.