Kia reaches 20th anniversary in the UK
Today Kia celebrates 20 years since its first car went on sale in the UK with the launch of its latest small car.
The Kia Pride became the first model to be sold in the UK by the South Korean manufacturer when it appeared in 1991. In its debut year the small hatchback managed to sell 1,786 units.
Since then Kia, originally founded back in 1944, has established a growing UK subsidiary that offers a varied range of cars suitable for families and city driving.
2006 proved an important year for Kia’s progression as the company appointed Peter Schreyer as Chief Design Officer, and a change in direction for the brand was made to put exciting design at the heart of all new products.
Recent developments such as the launch of a unique seven year warranty, and introducing the European designed and manufactured Kia Cee’d, has built the company an appealing reputation.
Last year, Kia enjoyed its best performance in the UK after selling 56,114 vehicles throughout 2010.
The Managing Director of Kia Motors UK, Michael Cole, commented: ‘2011 is set to be our busiest year yet and I’m confident it’ll be one where we challenge perceptions more than ever as we launch three superb new products in the UK – new Picanto, new Rio and, later in the year, new Kia Optima’.
Kia launched the brand new Picanto less than two weeks ago. The five-door, five-seater hatchback city car comes in six specifications.
Pricing starts from £7,995 On the Road (OTR) for the 1.0 ‘1’ specification. The top of the range model, the 1.25 ‘3’ version costs £11,195 OTR.