Green future for Land Rover
Land Rover finished February with 651 registrations, bringing the British marque’s market share for the month to 1.03%.
This brings the 2011 total to the end of February to 3,181 units, increased the market share for this period by 0.10% from 1.55% in 2010 to 1.65%.
The recent spate of bad weather in the UK has boosted sales of 4x4 cars over winter, and Land Rover SUVs in particular.
However, the focus for 2011 will be on smaller, more efficient models as Land Rover attempts to move away from the ‘gas-guzzling’ image.
These include the brand’s first ever two-wheel drive vehicle, the Land Rover Freelander 2 eD4, which was launched at the start of 2011.
A second model, the Range Rover Evoque, will also be offered in two-wheel drive for entry-level models.
The smallest, lightest and more efficient Range Rover ever, the Evoque will also be the cheapest, starting from as little as £30,000 when it makes its debut in UK showrooms in summer 2011.
Meanwhile, Land Rover’s first hybrid vehicle, the Range_e, was revealed at the Geneva Motor Show in March and could enter production as early as 2012.
The new Range Rover Autobiography – billed as the most luxurious Range Rover ever – also hits UK roads soon. The £130,000 Range Rover features ultra-luxurious interior trim, a myriad of high-tech equipment – including two iPads – and eye-catching exterior tweaks including unique alloy wheels.