Ford introduces new voice recognition technology
Ford has extended its voice activation technology in the new Ford Focus to increase the chances drivers will keep their eyes on the road.
Ford's SYNC was introduced last year and includes a number of entertainment and safety features in a single package.
This includes an emergency call system, a touch screen for the music system and voice activation for mobile phones and other in-car commands.
The system means a driver can even use voice commands such as 'I am hungry' to bring up a list of nearby restaurants on the screen and according to Ford, the list of commands available is still growing.
Cole Buccafurri, Ford Digital Marketing Communications, said: "SYNC's voice recognition capabilities continue to expand and the technology now is able to recognize more than 10,000 words. The expanded vocabulary of SYNC just makes it that much easier for drivers to keep their hands on the wheel."
To help drivers of Ford cars use the system, Ford has launched a new website to guide drivers through the features of the Ford SYNC system.
The website includes videos highlighting the features available with the Ford SYNC system.
"What we've tried to do is deliver a simpler and more intuitive way for consumers to understand the benefits of SYNC," said Cole Buccafurri, Ford Digital Marketing Communications. "It's delivering contextually relevant information to them at the right time. If they're an owner and want educational material, it's right there. If they're a shopper and just want to know about SYNC, it's all right there, too."