Ford Focus Dominates In 2011

Ford Focus dominates in 2011

image for 'Ford Focus dominates in 2011' Bookmark and Share

The Ford Focus returned to form in January as it proved the most popular model in the UK in January.

More than 7,500 units were sold last month, according to data released by the Society of Motoring Manufacturers and Traders (SMMT) last week and with a new model set for release in March the Focus is well placed to continue 2011 in the same vein.

Last year the Focus was the bestselling model in the UK overall beating its stablemate – the Ford Fiesta – to the crown and the trend has continued into the New Year with the Fiesta also finishing behind the Focus in the top ten best-sellers list.

The standings come as brilliant publicity for the American manufacturer with no other model coming close to either blue oval model last month. The closest competitor was the Vauxhall Astra which finished more than 1,500 sales units behind the Ford supermini.

Small cars were the order of the month in January with eight of the top ten best sellers being a hatchback or smaller with the Volkswagen Golf, Polo and Peugeot 207 also placing.

The only large cars to break the monopoly were the Vauxhall Insignia saloon, the Nissan Qashqai crossover and the BMW 3 Series exec.

Despite the strong performance from the likes of Ford, Vauxhall and Volkswagen, the SMMT figures also revealed a drop in new car registrations for the seventh consecutive month as a result of the current economic climate.

Economic factors like the rise in fuel costs and VAT have lead to a change in buyer patterns with diesel registrations outperforming petrol registrations. Again it was Ford that that benefitted as the Focus offers an ECOnetic engine line appealing to the consumer courtesy of improved fuel consumption figures of 74.2mpg.

Save on New Cars is a trading name of Auto Network (GB) limited. Auto Network (GB) is part of The Lead Agency Group.