Ford expands MPV line-up at Geneva
Ford has unveiled its latest MPV at the Geneva Motor Show in the form of the Fiesta-based B-Max.
Shunning the glitz and ceremony of the usual motor show presentations, Ford unwrapped the B-Max in an understated episode introduced by CEO of Ford Europe, Stephen Odell.
The B-Max is the latest model to be built on Ford’s global platform and will be sold as an almost identical model across a number of world markets.
Immediately grabbing attention on the supermini-come-MPV is the novel door configuration which utilises two sliding rear doors to aid access and practicality. It boasts an upright stance as well again aiding practicality and interior space and comfort.
In terms of aesthetics and superficial additions the B-Max is devoid of B-pillars which is supposed to convey the back-to-basics nature of the car and Ford’s aim to offer more technology and practicality at affordable prices. A panoramic windscreen also stretches back into a panoramic glass roof.
Under the bonnet the MPV will feature an ‘ultra-low-CO2 powertrain’. The three-cylinder 1.0-litre EcoBoost engine is fitted with energy saving technology including Ford’s Auto-Start-Stop system.
When the B-Max hits the market place it will join the likes of the Ford Galaxy, Ford C-Max and Grand C-Max as part of the expanding and successful Ford MPV range.