Ford C-Max sales success means production increase
Ford is increasing daily production of its all-new C-Max and Grand C-Max as the MPV is surpassing sales expectations, it has revealed.
Ford has confirmed more than 100,000 units have been bought since launch late last year and has been forced to increase production to meet demand.
In the year to date, UK sales of the C-Max are at 8,132 units, more than double the sales achieved at this point last year.
Over 65% of the C-Max sales have been for high-series trim levels, such as the Titanium specification, up from 32% a year ago.
The most commonly sold version of the C-Max this year is 1.6 TDCi 115hp model.
In order to meet the large increase in demand, Ford is increasing the speed of its production line at its plant in Valencia, Spain which builds the C-Max and Grand C-Max. There has been almost an 18% increase in daily production at the plant.
The vice president of Marketing, Sales and Service for Ford Europe, Roelant de Waard, explained: ‘We expected a strong customer demand for the Ford-C Max and Grand C-Max, but demand has exceeded our expectations’.
‘Sales of the all new Ford C-Max will contribute to our expectation that around 40% of all the new vehicles we sell in Europe this year will be totally new or significantly freshened models’.
Reasons for the MPV’s surprising success could include the fact it has a maximum five-star safety rating from Euro NCAP plus a Digital Audio Broadcasting (DAB) radio, Bluetooth and USB connectivity as standard.
The five-seater Ford C-Max and seven-seater Grand C-Max are available with total pricing starting from £16,960 including VAT.