Fiesta marks Ford's 100 year UK landmark
Ford has launched a special edition model of the Ford Fiesta city car to celebrate the company’s 100 year anniversary in Britain.
The Fiesta Centura, available exclusively in black, is a tribute to the first Ford manufactured in the UK, the Model T in 1911.
It’s based on the Zetec specification and is equipped with a 1.25 litre petrol engine delivering 82hp and exemption from vehicle excise duty in the first year.
The Ford Fiesta Centura also brings a long list of equipment valued at around £1,800 as standard. Items include chrome mirror and door caps, LED daylight running lights, automatic headlamps and windscreen wipers, rear parking camera and 16" alloy wheels.
The marketing director for Ford of Britain, Anthony Ireson, said: ‘[the] Fiesta has been a UK favourite its entire lifetime and it was natural choice to use this great icon to help mark our centenary’.
The Fiesta is currently the highest selling car in Britain for the year to date with 58,338 units registered after seven months of 2011. In the month of July alone, the supermini was the best selling car in the UK registering 6,695 sales.
Just a thousand units of the special edition model will be made available. Pricing for the Ford Fiesta Centura is set at £13,395 for the three-door model and £13,995 for the five-door version.