Fiat Group in Connect tie-up
Fiat Group Automobiles (FGA) has further improved its stance in the fleet market by joining forces with Hertz-owned car-share organisation Connect, in what has been described as a ‘major tie-in’.
As a result of this move, the popular Fiat 500 city car and Alfa Romeo MiTo will become key cars in Connects fleet.
Initially rolled out in London, Connects unique car-share scheme – which allows drivers to hire cars by the hour – is being prepared for wider use later this year. This will give FGA invaluable exposure and will also bring new customers to its brands.
With their combination of sub 120g/km CO2 emissions and high fuel economy, both Hertz and FGAUK believe the Fiat 500 and Alfa Romeo MiTo are perfect cars for this service – so much so, that Hertz has agreed to take on 170 units immediately.
On top of this, FGA is currently devising special terms and offers for Connect members wishing to buy their car when the hire period is over.
The Fiat 500 and Alfa Romeo MiTo are priced from £9,465 and £11,935 on the road, respectively.