2011 Ford Focus production commences in Europe
Production of European-bound next-generation Ford Focus models got underway this week at the firm’s Saarlouis plant in Germany.
The new Ford Focus is scheduled for release early next year and is part of the company’s One Ford initiative, which will see up to ten models being sold in 100 countries that will share 80 per cent of their components.
More than 10 million Focuses have been sold worldwide since its inception in 1998, and the company expects to sell a two million per year of the new version by 2012. Europe remains the biggest market for the hatchback with around six million on the road.
The Saarlouis factory has built over half of these European Focus models and also builds the Kuga. The plant employs over 6,500 people, including the 500 extra staff brought in especially to assemble the 2011 Focus.
Prices for the 2011 Ford Focus, which should be in the UK by March, haven’t been confirmed, but the outgoing version is priced from £15,195.