Seat Introduces New Ecomotive Badging

Seat introduces new Ecomotive badging

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Seat has given its frugal range of vehicles an all-new badging structure to coincide with the release of the new Alhambra MPV and Ibiza Ecomotive hatchback.

While the new Alhambra range includes a class-leading green model, the latest-generation Ibiza line-up features an Ecomotive derivative that emits 92g/km of CO2.

This has prompted Seat to introduce a new Ecomotive nomenclature, which will recognise the lowest-emitting vehicles in each model range and not just those that feature Start/Stop or Brake Energy Recovery.

The addition of the green letter E above the chrome Ecomotive boot-lid badge will make these frugal models easily identifiable, according to the Spanish company.

This E Ecomotive badging will now appear on models from all of the Leon and Altea ranges, as well as the previously mentioned Ibiza and Alhambra.

Seat UK Product Marketing Manager, Andy Medcraft, comments: “I think the arrival of the new badging structure will only serve to underline our cars’ emergence as a leader in the field of environmentally responsible motoring."