Mazda Unveils New Design Theme At Geneva

Mazda unveils new design theme at Geneva

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Mazda’s stint at the Geneva Motor show will be an important one with the Japanese manufacturer’s future design language making its first global appearance at the event - in the form of the Minagi crossover concept.

The Minagi crossover plays host to the new Kodo – which translates to Soul of Motion - design theme which will feature heavily on the next generation of Mazda models and will feature alongside the Shinari concept that first appeared at the Milan motor show last year.

Both models represent Mazda’s new design language which has been ‘influenced by nature’s power and beauty’. In real-terms that design translates itself into sleeker lines and angles on the new crossover that draws similarities to the popular Nissan Juke.

The concept also provides a platform to showcase Mazda’s new Skyactiv technology that combine sbreakthrough innovation and state-of-the-art technology, according to Mazda.

That translates into a new range of diesel and petrol engines that have improved performance and economic credentials boosting the average fuel economy across the Mazda range by 30 per cent by 2015.

The UKs favourite convertible – the Mazda MX-5 - will also be appearing at the show in the form of a special edition model for Spring 2011.