Ford Retains Top Sales Position In September

Ford retains top sales position in September

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Ford was yet again the bestselling manufacturer in September, according to the Society of Motor Manufacturers and Traders (SMMT).

Ford sold a total of 56,361 vehicles last month – a figure no doubt boosted by the registration plate change – bringing Year-to-Date (YTD) registrations to 277,410. The company’s share of car sales last month was 13.8 per cent.

The Ford Fiesta further cemented its position at the top of the market, racking up 19,078 new registrations and taking a 5.7 per cent market share. This takes YTD sales to 85,941, almost 20,000 more than the second placed Vauxhall Astra.

The Ford Focus also had a good month, placing fourth overall with 10,100 units sold. Despite the popular hatchback placing fourth in YTD sales, on 64,548 it’s only 848 new registrations behind the third placed Vauxhall Corsa.

“Despite an 8.9 per cent fall in September registrations, demand for new cars has stabilised and will end 2010 slightly up on last year," commented Paul Everitt, SMMT chief executive.

However he reiterated: “It is important that alongside government’s austerity measures, the comprehensive spending review signals a strong growth agenda to boost consumer and business confidence."