Ford maintains market lead
The end of June sales figures confirm Ford retained overall year-to-date leadership, which coincides with its new ‘blue tag’ pricing strategy.
The Ford Fiesta and Focus were the best-selling cars in the first half of 2010, with a combined sales total of over 105,000. 57,508 new Fiesta models were registered from January to June, with the Ford Focus scooping second place with 48,314.
The Society of Motor Manufacturers and Traders (SMMT) revealed that Ford was yet again one of the leaders in June, with 10,337 retail car sales registered in the month – a number beaten only by Vauxhall’s 10,525.
Ford’s new pricing strategy came into effect on July 1 and sees the value of cars made much more obvious – a strategy called ‘blue tag pricing’ by the manufacturer. Because of this, the company is confident that it can build on these sales figures in the next half of the year despite SMMT warnings that tough times lay ahead.
The Ford Fiesta and Focus, the most popular cars of the year so far, start at £11,645 and £17,945 respectively.