Fiat Welcomes Iam Onboard Loyalty Card Programme

Fiat welcomes IAM onboard Loyalty card programme

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Fiat Group Automobiles (FGA) has joined forces with the IAM (Institute of Advanced Motorists) in a new affinity partnership that will see advanced driver programmes made readily available to FGA customers.

Special subsidised IAM advanced driving courses will be available to both fleet and retail customers of the FGA – which includes Alfa Romeo as well as Fiat.

IAM members will also benefit from this deal as they could link into the driving, cycling and football initiatives – with British Cycling, the Football Association, BSM and Aston Villa Football Club - through the Fiat Loyalty card programme.

On top of this, IAM members will also be able to take advantage of generous deals on the FGA’s entire portfolio, which includes the Fiat 500, Punto Evo, Alfa Romeo Giulietta and MiTo.

The FGA believes this tie-up will increase awareness of its brands among ‘thousands of potential customers through special terms available to IAM members.’

The Fiat 500 and the Alfa Romeo Giulietta are available now from £9,645 and £16,995.