Fiat celebrates starring role with special edition Punto Evo
To celebrate the Fiat Punto Evo landing a role in the new music video for dance act Faithless, the Italian company is launching a special edition model of the hatchback.
Aptly titled the Fiat Feelin Good Punto Evo after the name of the track, the commemorative special edition features 15-inch alloy wheels, metallic paint, sports bumpers, Blue&Me information and entertainment system, Start/Stop technology, rear spoiler, dark tinted headlights, and adaptive cornering foglights.
The three-door Feelin Good Punto Evo is priced at £9,595 and any customer test driving any model in the range before 21 September will receive a free MP3 player as well as a copy of the new Faithless album The Dance.
Fiat and Faithless have joined forces to produce a three-minute video for the single Feelin Good, which will also serve as a TV advert for the Punto Evo. It has been named a ‘Prommercial’ and is a first for both the music video and car advertising worlds.
“This is not just about a brand sponsoring a band" - says Elena Bernardelli, marketing director, Fiat Group Automobiles UK & Ireland – “we are pro-creating a promotion."