Citroen, Peugeot Launch Winter Tyre Programme

Citroen, Peugeot launch winter tyre programme

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Peugeot and Citroen will offer to store summer tyres in a 'tyre hotel' if they buy new winter tyres.

The French car makers have introduced the new winter tyre programme to encourage drivers to change their standard tyres to those more suited to cold, wet and icy weather.

After two consecutive winters featuring severe ice and snow in many places in the UK, winter tyres are being recommended by a number of motoring groups including the Institute of Advanced Motorists (IAM).

Winter tyres are made from a different compound to summer tyres, meaning they stay softer at temperatures below seven degrees Celsius, meaning more traction and more control for the driver.

They also feature deeper tread depths to combat aquaplaning and skidding on rain and ice respectively.

To encourage take up of winter tyres, both manufacturers are offering a full winter package including a winter vehicle check, including brakes, steering and engine checks, and a selection of winter products such as de-icer and a scraper for icy and snowy mornings.

Linda Jackson, Managing Director of Citroen UK said: "Over the past couple of years we've seen some extreme winter conditions on our roads. We are helping our customers get prepared for the difficult driving conditions in the months ahead.

"It's a simple and convenient solution that should give customers greater peace of mind on the roads this winter."

While winter tyres are fitted to the car, both Citroen and Peugeot will store the summer tyres in a 'tyre hotel' designed to preserve them before they are fitted back onto the cars in Spring 2012.

The use of winter tyres may cost a little extra, but it will also extend the life of summer tyres because they are effectively only being used for half the year, argues the IAM.